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1. Push from wide to tight of pen in case 2. SOUNDBITE (German) Lutz Bethge, Managing Director, Montblanc International: "It's like with the kings and the emperors in the ancient times they had the crowns and the insignia power and when they put their signature on their peace treaty or war declaration they executed the power. It's coming from the same origin and in the end it's a masterpiece of craftsmanship." 3. Mid of Lutz Bethge, Managing Director Montblanc International and German model Franziska Knuppe displaying pen 4. Cutaway camerawoman 5. Close up of pen 6. Pull from tight shot of pen held by Lutz Bethge, Managing Director Montblanc International 7. SOUNDBITE (English) Stanislas de Quercize, Chief Executive Officer Van Cleef & Arpels: "It's a mixture of creativity, design, craftmanship, and the stone, so you cannot, everything is all encompassing these talents, and the talents of the two houses Mont Blanc and Van Cleef & Arpels. So, you cannot segment the price of each pieces." 8. Tight pan of pen in case 9. Pull from tight of pen in hands of Franziska Knuppe to wide of Knuppe, Bethge and de Quercize standing together on the red carpet 10. Pan from Mont Blanc sign to zoom in of pen in display case STORYLINE: The most expensive pen ever created was released on Thursday in New York city. The "Mystery Masterpiece" sells for 730-thousand US dollars. The "writing instrument" as its creators like to call it, is made by Montblanc International and Van Cleef & Arpels, who showed it off with the help of German supermodel Franziska Knuppe. Each "Mystery Masterpiece" is a mixture of 840 diamonds and 20 carat gemstones, which helps explain the price tag says Stanislas de Quercize, Chief Executive Officer of Van Cleef & Arpel. "It's a mixture of creativity, design, craftmanship, and the stone, so you cannot, everything is all encompassing these talents, and the talents of the two houses Mont Blanc and Van Cleef & Arpels. So, you cannot segment the price of each pieces." Lutz Bethge, Managing Director, Montblanc International, said the pen was a masterpiece that would suit a powerful owner. "It's like with the kings and the emperors in the ancient times they had the crowns and the insignia power and when they put their signature on their peace treaty or war declaration they executed the power. It's coming from the same origin and in the end it's a masterpiece of craftsmanship." Each pen takes over a year and half to create. The "Mysteries" will be released in three variations, set with rubies, sapphires or emeralds and accented by diamonds, and there will be only nine of them available. Keyword-unusual Keyword-world records You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/40e2d2f81042be8b7a51d37b3e3dea35 Find out more about AP Archive: http://www.aparchive.com/HowWeWork